ZOE WEES x H&M
SERVICE PRODUCTION FASHION 2022
A highly personal fashion film and photo assets for Zoe Wees' first collaboration with H&M.
THE TASK
The project centered around the exciting launch of Zoe Wees' first clothing line in collaboration with H&M. Our task was to create a series of film and photo assets that not only showcased the collection but also captured the personal and emotional journey behind it.
We aimed to develop a very personal narrative that reflected Zoe’s style, values, and artistic vision. The films would feature Zoe sharing her inspirations, creative process, and the meaning behind specific pieces in the collection. This storytelling approach allowed audiences to connect with her on a deeper level, understanding not just the clothing but the heart and soul she poured into the line.
THE PROCESS
We produced the film for Zoe Wees and H&M in Hamburg, creating a creative atmosphere that fostered comfort and collaboration for everyone involved. From the outset, we prioritized establishing an environment where all team members could freely express their ideas and contribute to the project.
The set was designed to be welcoming and inspiring, with thoughtful details that reflected Zoe's aesthetic and the spirit of the clothing line. We encouraged open communication among the crew, Zoe, and the H&M team, ensuring that everyone felt valued and engaged in the creative process.
During filming, this supportive atmosphere allowed for spontaneous moments and genuine interactions, enhancing the authenticity of the final product. Zoe felt at ease sharing her insights and inspirations, which enriched the storytelling and added a personal touch to the film.
The collaborative spirit extended beyond the crew to include local talent and artists, who contributed to the vibrant setting. This synergy resulted in a dynamic shooting experience, where creativity flourished, and the final film beautifully captured both Zoe’s vision and the essence of the H&M collection. The positive energy on set played a crucial role in the project’s success, making it a memorable experience for everyone involved.
THE RESULTS
In addition to the extraordinary fashion film, we produced a wealth of striking photos for the DOOH (Digital Out of Home) and OOH (Out of Home) campaigns, ensuring a comprehensive visual presence across various platforms. The photos were meticulously styled and captured, highlighting the essence of Zoe Wees' clothing line and its vibrant aesthetic.
We are thrilled to see our work brought to life throughout the city, creating a dynamic and immersive experience for audiences. The campaign transformed urban spaces into showcases of fashion and art, with billboards, digital screens, and other outdoor placements featuring the captivating imagery. This widespread visibility not only celebrated Zoe’s collection but also engaged the community, inviting them to connect with her vision in a relatable and accessible way.
The result was a powerful synergy between the fashion film and the extensive photo campaign, leaving a lasting impression on the public and solidifying Zoe Wees' presence in the fashion landscape. We love it when the city becomes a canvas for our creativity, fully showcasing the collaboration's impact and reaching audiences in a meaningful way.
WEB
DOOH
OOH
STILLS
CREDITS
CLIENT
H&M
SERVICE PRODUCTION
Andrew Film GmbH
PHOTOGRAPHER/ DIRECTRESS
Ronan McKenzie
PRODUCTION COMPANY
Shoot Europe
PRODUCER
Sophie Maus/ Andrew Hoffmann
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2024 – Andrew Film GmbH, all rights reserved
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2024 – AndrewFilm, all rights reserved
© 2024 – AndrewFilm, all rights reserved
