100 JAHRE WODKA GORBATSCHOW
FULL PRODUCTION FOOD & BEVERAGES 2021
A branding campaign for the 100th anniversary: cheeky, wild, and unconventional. Happy Birthday!
THE TASK
For the 100th anniversary of the iconic brand Wodka Gorbatschow, the objective was to create a young, fresh film that captured the essence of celebration and modernity while honoring the brand’s rich heritage. The task was both challenging and exciting, given the tight budget and high demands for quality.
The primary goal was to assemble a diverse cast that reflected the contemporary spirit of the brand. This meant casting individuals from various backgrounds and demographics to resonate with a broader audience and emphasize inclusivity. We carefully curated auditions to ensure that each performer brought a unique perspective and energy to the film.
THE PROCESS
In the lead-up to the project for Wodka Gorbatschow, we focused on what we do best: meticulous planning. Our pre-production phase was thorough and detailed, ensuring that every aspect of the shoot was well thought out and executed. This involved coordinating schedules, securing locations, casting talent, and collaborating closely with the creative team to refine the vision for the film.
A significant amount of energy was devoted to creating shot lists and storyboards that outlined our approach, allowing us to maximize our shooting day. This preparation was crucial, given the tight budget and ambitious goals of the project. We aimed to create a dynamic and visually captivating film that captured the spirit of celebration while ensuring we stayed on schedule.
On the day of the shoot, we rolled up our sleeves and fully committed to making the most of our time. The team worked seamlessly together, with everyone playing a vital role in bringing the concept to life. The atmosphere on set was energetic and collaborative, as we encouraged the cast to express themselves and engage authentically with one another.
In addition to producing the classic TV commercial, we took advantage of the time and resources to capture additional footage for a director's cut. This involved experimenting with different angles, candid moments, and creative takes that would allow for a richer narrative in the final edit. The extra footage provided flexibility in post-production, enabling us to craft a more engaging and nuanced story.
Overall, the combination of careful planning and an enthusiastic approach on set resulted in a successful shoot that produced high-quality content. The final films not only met the client's expectations but also positioned Wodka Gorbatschow as a contemporary brand ready to celebrate its storied history while appealing to a modern audience.
THE RESULTS
The project for Wodka Gorbatschow yielded impressive results that extended beyond the classic TV commercial. In addition to the main film, we successfully created an atmospheric director's cut that enriched the storytelling and offered a more immersive experience. This version allowed for a deeper exploration of the brand's essence and resonated well with audiences seeking authenticity and emotional connection.
The hard work invested in meticulous planning and dynamic execution truly paid off. Both the TVC and the director's cut were very well received, garnering positive feedback from viewers and industry professionals alike. The vibrant imagery, diverse cast, and contemporary styling effectively captured the celebratory spirit of the brand’s 100th anniversary, reinforcing Wodka Gorbatschow's relevance in today’s market.
As a result of this successful collaboration, we established a strong relationship with Wodka Gorbatschow, gaining a loyal customer who recognized the value of our creative approach and dedication to quality. This partnership paved the way for future projects, allowing us to continue implementing innovative campaigns that align with the brand's vision.
TVC
WEB
CREDITS
PRODUCTION COMPANY
Fox Devils Film/ Andrew Film GmbH
CREATIVE AGENCY
Kastner Frankfurt
CLIENT
Henkell
DIRECTOR/DP
We Are Manitu
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2024 – Andrew Film GmbH, all rights reserved
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2024 – AndrewFilm, all rights reserved
© 2024 – AndrewFilm, all rights reserved
