NIKE x MAD READY MUSIALA
SERVICE PRODUCTION SPORT & LIFESTYLE 2023
Nike stages Jamal Musiala as a maestro for the launch of the new Tiempo shoe
THE TASK
The project with Jamal Musiala presented an exciting opportunity to collaborate with an international sports superstar and a major brand. As with all endeavors involving high-profile athletes, the key tasks revolved around quick implementation, maintaining high standards of quality and creativity, and fostering close cooperation with a global creative team.
From the outset, we understood the importance of swift execution. Given Jamal's busy schedule and the fast-paced nature of the sports industry, we implemented efficient workflows that allowed us to meet tight deadlines without compromising on quality. This included streamlined communication channels and precise planning to ensure every detail was addressed in advance.
THE PROCESS
Quality and creativity were paramount. We aimed to craft a visually stunning film that not only highlighted Jamal’s exceptional skills on the field but also resonated with his personal brand and the values of the partnering brand. Our creative team, composed of talented individuals from various regions, contributed diverse perspectives and innovative ideas, enhancing the overall vision.
Collaboration was crucial throughout the process. Regular check-ins and brainstorming sessions with our international team ensured alignment and cohesion in our approach. We incorporated feedback from various stakeholders, including Jamal and his management, to ensure the final product authentically represented his persona and message.
A creative and technically very complex shoot with all the toys you can name: phantom camera, telescopic crane on shotmaker, multiple cameras. As always: a very short shooting window with Jamal Musiala. We did what we do particularly well: planned and executed solidly.
THE RESULTS
In an impressively short time frame, we successfully created a suite of compelling photo assets, produced the main film, and developed three engaging social clips. This rapid turnaround was a testament to our team's efficiency and dedication.
The main film showcased Jamal Musiala’s incredible talent and charisma, weaving together dynamic footage that highlighted his skills on the field and his personality off it. It was designed to resonate with fans and elevate the brand's image, effectively capturing the essence of both the athlete and the partnership.
Overall, the project not only met the tight deadlines but also exceeded expectations in terms of quality and creativity. The combination of the main film, social clips, and photo assets created a cohesive and vibrant campaign that effectively amplified Jamal Musiala’s brand presence and resonated with his audience.
WEB
STILLS
CREDITS
CLIENT
NIKE
SERVICE PRODUCTION
Andrew Film GmbH
PHOTOGRAPHER / DIRECTOR
Lucas Garrido
CREATIVE AGENCY
KNAS
PRODUCTION COMPANY
Shoot Europe
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2024 – Andrew Film GmbH, all rights reserved
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2024 – AndrewFilm, all rights reserved
© 2024 – AndrewFilm, all rights reserved
