NIVEA - WINTER
SUPPORT PRODUCTION BEAUTY 2025
A sparkling, glam-filled campaign for NIVEA’s Winter Collection captured in video and still assets made for social media and in-store moments.
THE TASK
Our task was to create a campaign for NIVEA’s Winter Collection that shines across digital platforms and at the point of sale. The brief called for a glam, festive atmosphere filled with sequins, glitter, and tinsel, capturing three talents in a spontaneous party mood. We aimed to produce both video and still assets that feel joyful, authentic, and instantly eye-catching – whether viewed on social feeds or in-store displays.
THE PROCESS
To achieve the desired glam look and authentic energy, we created a relaxed, playful environment on set, allowing our talents to naturally bring the festive mood to life. Visual elements like sequins, glitter, and tinsel added sparkle and texture, turning every moment into a celebration.
Through smart production planning, we handled the shoot as support production, while Publicis Production managed post-production. This seamless collaboration ensured an efficient workflow and polished results – proof that teamwork truly makes the dream work.
THE RESULTS
The campaign delivered a diverse collection of standout assets designed for both social media and in-store use, including dynamic video pieces and complementary stills. Each asset captures the glam, joy, and festive spontaneity that define NIVEA’s Winter Collection. The combination of authentic performances, sparkling art direction, and smooth cross-team collaboration created a visually striking presence across all touchpoints.
WEB
STILLS
POS
CREDITS
CLIENT
Nivea
CREATIVE AGENCY
Publicis
PRODUCER
Andrew Hoffmann
PHOTOGRAPHER/DIRECTOR
Frauke Fischer
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2025 – Andrew Film GmbH, all rights reserved
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2025 – AndrewFilm, all rights reserved
© 2025 – AndrewFilm, all rights reserved
