PORSCHE x WHAT'S YOUR DRIVE?
FULL PRODUCTION EMPLOYER BRANDING 2025
Inside Porsche’s employer branding campaign, real innovators meet real engineering – stories of bold minds and breakthrough machines, captured in a sleek, tech-driven world built for the next generation of talent
THE TASK
The talent crunch is real – and projects around employer branding and recruiting are landing on our desks more and more. So when RCKT rolled in with and employer branding campaign for Porsche, we knew this one was special. They came armed with a concept that nails Porsche’s DNA to the core: pioneering spirit, raw passion, relentless sportiness, and that unmistakable family vibe.
THE PROCESS
RCKT dropped a fully loaded campaign on our desk: three powerful storylines, three real Porsche team members, and zero staged moments. This wasn’t about polished soundbites - it was about capturing raw authenticity. Each storyline dove deep into highly technical territory, built to speak directly to the next generation of Porsche’s tech talent.
But the people weren’t the only stars. We also got to play with three absolute legends of the road: Macan Electric, Taycan and the mind-bending Mission X. Shooting these machines alongside the humans who help bring them to life added an extra layer of adrenaline to every frame.
Filming inside a powerhouse like Porsche means stepping straight into their domain – a space where trust is everything. These aren’t trained actors; they’re world-class engineers and innovators. So we did what we do best: build a vibe that feels safe, exciting and effortless. Over just two high-intensity shoot days, we generated a treasure trove of cinematic footage and striking photography, while the interviews gave us an exclusive deep dive behind the scenes of Porsche’s next chapter in automotive innovation.
THE RESULTS
From hours of smart, in-depth conversations, we carved each interview down to its sharpest core – distilling only the most powerful moments and turning them into a suite of long-form and short-form films. The result? Content that doesn’t just inform – it captivates.
Visually, the pieces carry a sleek, modern language and a razor-sharp edit style that feels unapologetically contemporary. They speak to a younger, tech-savvy audience while standing miles apart from the typical employer-branding playbook. Every cut, every frame, every beat reflects Porsche’s unmistakable DNA – extending the brand’s unique signature from the factory floor all the way into the finished films and photo assets.
This isn’t just recruitment content. It’s Porsche, reimagined for a new generation – bold, authentic and impossible to scroll past.
WEB
STILLS
CREDITS
CLIENT
PORSCHE
CREATIVE AGENCY
RCKT
PRODUCER
Andrew Hoffmann
PHOTOGRAPHER
Mert Studio
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2025 – Andrew Film GmbH, all rights reserved
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2025 – AndrewFilm, all rights reserved
© 2025 – AndrewFilm, all rights reserved
