UNDER ARMOUR PRODUCT LAUNCH x LAURA FREIGANG
SERVICE PRODUCTION LIFESTYLE & SPORT 2023
Product campaign for the first women's football shoe - a high output for all channels and elaborate choreography within a short shooting window with German national player Laura Freigang.
THE TASK
Short preparation time and effective coordination with an international team spread across multiple countries were essential elements of this project.
By prioritizing coordination and preparation, we were able to harness the strengths of our international team, ultimately leading to a successful project that met both quality standards and deadlines. This experience underscored the value of collaboration in a global context, demonstrating how diverse teams can work together effectively to achieve common objectives.
THE PROCESS
Assembling a team of international talent while simultaneously sourcing a local crew and securing a suitable location in a limited timeframe presented significant challenges for this project. The complexity of coordinating schedules and aligning the expertise of diverse individuals required strategic planning and effective communication from the outset.
In addition to the primary filming, we established dedicated sets for additional stills, ensuring we had high-quality images to complement our video content. The second unit was deployed to capture supplementary footage, further enhancing the depth of our storytelling.
To engage with audiences across various platforms, we included a social media crew that focused on creating tailored content for digital channels. Behind-the-scenes (BTS) footage was also captured, providing insights into the production process and generating excitement among viewers.
THE RESULTS
A dynamic collection of moving images and photo assets showcases Laura Freigang in an athletic and energetic light, perfectly aligning with the successful launch of the first-ever dedicated women’s football shoe.
The resulting assets are designed for versatility, suitable for use across multiple platforms, including social media, digital advertising, and print materials. This strategic approach not only elevated the campaign but also reinforced the message of empowerment and innovation in women’s sportswear, making it a landmark moment in the football community.
WEB
STILLS
CREDITS
CLIENT
Under Armour
PRODUCTION COMPANY
Shoot Europe
PHOTOGRAPHER/ DIRECTOR
Carlos Serrao
SERVICE PRODUCTION
Andrew Film GmbH
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2024 – Andrew Film GmbH, all rights reserved
+49 177 2481 693 E-Mail LinkedIn Instagram Impressum & Datenschutz
© 2024 – AndrewFilm, all rights reserved
© 2024 – AndrewFilm, all rights reserved
